I've started to think about who I actually am, my perception of the world around me, and some of the rote pitfalls I continue to be faced with.
And more than that, I'm finding that because I'm thinking more about what I'm reading, I'm retaining far more of the information presented in the book and some of the concepts are really sticking with me, like the concept of creativity and the idea of creating a tool then coming up with a use for it.
I'm about halfway through the book so far and I can easily see myself flipping to page one soon after reaching the last page. It's that interesting. Or maybe that's just my perception because I haven't read much in the way of non-fiction for a number of years.