Thursday, February 9, 2012
A Picture is Worth a Thousand Words
Take a close look at the picture above.
Okay, just what the hell is going on? The company -- I've blacked out all references because it seems a little mean to keep the name on there, ripe for ridicule -- wants to convey the message that consumers should contract with them because they're convenient and cost effective. But when I look at the strange photo that dominates the ad, my brain can't actually parse out the story behind this couple.
The guy -- presumably Waldo of "Where's Waldo?" fame -- seems completely awed by the way his clothes were dried. His head is almost in the dryer and his eyes are bugging out of his head at the fantabulousness of dry clothes. This might just be the high point of his entire existence!
Meanwhile the woman is trying to give him a hickey.. drag his attention away from the driest clothes in the world. And that weird stare of hers... what is going on there?
Convenience? Return on investment? A picture may be worth a thousand words but "convenience" and "investment" aren't included in this picture.